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 Iconic NJ is a family owned Jersey Inspired Boutique Located in the heart of Central Jersey at the Brunswick Square Mall in East Brunswick, NJ. The idea for Iconic NJ  came to fruition after 15 years in the retail business and was started with my husband and I with the goal of bringing some super original merchandise that you can't get elsewhere. A little shore vibe mixed with The Village. Why go in the Mall? We get it everyone shops online ......but we not only sell super cool merchandise at our store we also do ear piercing and on the spot custom engraving on jewelry. 

And we decided on opening at the Brunswick Square Mall in East Brunswick because it is actually the first place we met and also where we currently live with our family.So next time you are by the mall stop by and see us:) 

No worries if you are not local or anywhere in the vicinity we are trying out this whole online website bit for the people who can not visit us in store. So Please bare with us through these beginning stages with the website its all new to us. 

If you have any questions about any of the products, or just have a general question please use the “Contact Us” page to get in touch or email us directly at